John Oakes interviewed at TOC 2011
summary
Traditional publishing relies on a tiered guesswork pipeline — agent to editor to publisher to sales rep — which produces huge waste, high transport emissions and 40–60% returns of printed books, likened to worse-than-roulette odds. Editing as a craft is fading as editors chase revenue goals, while many agents now deliver fully edited manuscripts. Digital and print marketing often live in separate ghettos; a small publisher reports skipping bookstores entirely and handling digital sales directly.
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