Own Your Data
summary
Wibson builds an Ethereum-based personal data marketplace that stores users’ data encrypted on their phones, sends it off-chain to buyers, and pays sellers in Wibson tokens; the platform reports 60,000 data transactions, about 13,000 Wibson holders, and an average U.S. consumer value estimate of $240/year for ad data. The app ranks in the top ten by transaction volume, never accesses raw user data, and adds a Telefónica notary integration to certify user identities and bootstrap buyer trust.
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chapters (12)
- 0:00Wilson and data ownership
- 1:32Broken data monetization
- 3:23Wilson’s decentralized marketplace
- 5:36Data network participants
- 7:03Wilson’s data value chain
- 8:49Future of personal data
- 9:10Data monetization with Wilson
- 10:58Privacy in Wilson’s design
- 11:21Marketplace metrics
- 12:44New crypto users
- 14:13Telefonica partnership
- 15:00Conclusion
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