Scaling companies with IoT products people want
summary
Claims ten practical keys: start with a paying customer not hardware, prefer nearby referenceable customers, aim for deep integration and recurring services (OTA updates, analytics) rather than gimmicky connectivity. Cautions include hardware inertia (Juicero raised $120 million and still shows limits) and capital fit — VC targets billion‑dollar outcomes while customer preorders or friends‑and‑family fund early builds. Examples: GE uses ~5,000 parameters per engine for predictive maintenance; edge compute is essential for high‑bandwidth devices.
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chapters (20)
- 0:00Introduction
- 0:47Speaker background
- 3:21Why invest in IoT
- 4:50IoT growth drivers
- 5:53Keys to IoT success
- 8:24Team for IoT success
- 10:08Start with customer problems
- 11:13Revenue over cost savings
- 12:36Connectivity value
- 14:21Own your space
- 15:45Subscription models
- 16:26IoT as full-stack software
- 17:07Defensible IoT solutions
- 18:11IoT and AI
- 19:14Solving big problems in small achievable parts
- 19:56Capital efficiency and MVP
- 21:20Funding via pre-orders
- 22:48Alternatives to venture capital funding
- 23:52Closing remarks
- 24:15Q&A
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