How to succeed at hiring without really trying
summary
Argues for employee evangelism: turn the whole product team into storytellers by building a library, a progression path, pairing on posts, and regular practices like lightning talks and a conference club. Results: 35% of the original team give external talks (60% including lightning, 78% including learning hours), 75% write full-length blog posts (89% including collaborations), and 50% of recent interviewees mention seeing team talks or posts — concrete practices that measurably increase hiring visibility.
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chapters (8)
- 0:00The branding of hiring
- 1:47Defining employee evangelism
- 5:37Framework for team support
- 7:21Providing a context
- 9:34Understanding motivations
- 11:58Overcoming fears
- 14:01Improving skills
- 20:00Results and impact
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