Dash Bash
summary
A studio called State launches from a scramble: a fake NFL demo assembled in days, a 15‑day spec spot that later wins clients including Lakers Nike and leads to work on FIFA Women's World Cup. The team rigs mac minis, shoots players on location, leans on tracking and 3D skills, and survives 42 hours straight and nearly a year unpaid after spent $20,000 to open. Losses (five pitches) force process changes, a manifesto and a monthly conference (150–200 attendees) that reshape the studio’s voice.
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chapters (13)
- 0:00Introduction and personal story
- 2:01Early career and influences
- 4:46Moving to LA and finding his way
- 7:36The importance of ego and mindset
- 10:07The birth of studio State
- 13:27Navigating growth and the green card
- 17:56Overcoming obstacles and anxiety
- 20:57Turning no into creative opportunities
- 24:55Strategy, failure, and growth
- 26:41Embracing discomfort and culture
- 30:41Building community and responding
- 33:36Learning from failure and reflection
- 42:27The evolution of State
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