The key actions that transform cultures
summary
Research of 7,000 organizations finds only 15% success rate for culture change and profiles 350 successful cases. Change breaks into three stages with 18 evidence-backed actions: Plan Build Maintain. Concrete levers include CEO time and modeled behavior, replacing resistant leaders (about 40% of cases), training managers on three core roles, aligning performance and onboarding, using one-question-a-day pulse surveys and organizational network analysis to enlist hidden influencers.
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chapters (27)
- 0:00Introduction
- 2:00The study
- 4:20The most valuable companies
- 5:38The importance of culture
- 8:19The plan phase
- 9:45TMobile
- 11:12Listening
- 12:43Organizational Network Analysis
- 15:22Engagement
- 18:00Maintain phase
- 18:37Onboarding
- 19:29Performance Management
- 20:07Talent Mobility
- 24:43Innovation Dilemma
- 26:05Purpose Culture Company Stands
- 29:09You Dont Have to Change Everything
- 30:15New Mission Statement
- 32:19Who is Microsoft
- 34:06Where do you start
- 34:49Leadership
- 35:19Everyone has potential
- 36:17The role of manager
- 36:48Required manager training
- 37:26LinkedIn learning
- 38:24Hackathons
- 38:48Inclusion
- 39:53Economic opportunity








