Candidate connections through job ads
summary
Ubisoft describes a concrete process: run short informational interviews with incumbents, write a one- to two-sentence hook, use an inclusive-language checklist, and iterate with experts. Metrics they cite: 60,000 inbound candidates a year, 40% mobile views, 14 seconds to grab attention, 88% apply via job ads and tech hiring female share rising from ~5.5% to ~17% after the overhaul. Tools mentioned include gender decoder and Textio for wording.
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chapters (6)
- 0:00Introduction and speakers
- 3:37Why job ads matter
- 11:42Workshop setup and goals
- 27:20Writing the hook
- 38:15Sharing drafts and feedback
- 43:40Key takeaways and resources
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