Starting from nothing
summary
Case study builds an on‑call product for incident.io from zero to GA in 10 months, starting with six people and scaling to fifteen, shipping a mobile app and production alerts that make phones ring. Key decisions include choosing the monolith over microservices, staffing a small cross‑functional core, and moving between Allin building mode and a supporting/bootstrapping role. The product ships and the team scales, with alignment and handoffs proving critical.
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chapters (11)
- 0:00Introduction
- 3:10Big problems and challenges
- 5:40Case study overview
- 6:00Building the team
- 10:13Discovery phase
- 11:58Project scoping
- 14:44Execution phase
- 17:34Transitioning roles
- 20:01Company alignment
- 22:49Leadership and team dynamics
- 24:36Conclusion and Q&A
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