I never reuse passwords! Development and Validation of a Security and Privacy Social...
summary
Develops a 13-item SP-SDS for non‑CS end users, validated on N=1,167 with PCA (polychoric r) and CFA, five factors (data protection, passwords, illegal behavior, ignore security advice, online behavior), reliability acceptable via Kuder‑Richardson‑20, and a calibration sample (N=867, US representative) that produces per‑item social desirability weights for a weighted scoring procedure; finds SP‑SDS correlates with general scale at τ = .43, showing related but distinct bias and a usable tool for USP studies.
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chapters (7)
- 0:00Social desirability bias in security
- 1:35Developing SPSDS scale
- 3:00Item pool creation
- 5:28Factor analysis and validation
- 7:35Validation study
- 9:01Weighted desirability scores
- 10:22Conclusion
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