Fireside Chat: The Great Expansion Mobile Gaming’s Multi-Platform Future.
summary
Mobile ad tracking changes (IDFA/ATT) break performance UA and force old‑school product work; publishing to desktop web and third‑party stores restores fast iteration, cheaper testing and richer engagement — web users buy more (6x purchases per month observed) and there are 2.2B daily desktop browsers to reach. Toolchains exist to build performant WebGL pipelines and handle payments; example: Hero Wars earns ~40% of revenue on web (approaching $200M/year). Technical hurdles remain but are solvable.
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chapters (10)
- 0:00Welcome to fireside chat
- 1:36Why multi-platform matters
- 4:07Market challenges and ATT impact
- 7:16Advantages of multi-platform
- 9:01Faster iteration on web
- 11:06Engagement across platforms
- 12:52Technical hurdles for web games
- 15:45Monetization on web
- 17:11Genres for multi-platform
- 20:00Q&A
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