Usability and UX - What You Need to Know
summary
Argues that mobile UX must focus on a few prioritized tasks not full desktop parity and recommends designing and testing the top 3–5 tasks for each persona, with learnability targets of about 30–60 seconds and short 2–3 click flows. Calls out concrete examples: Costco and Walgreens task prioritization, United embedding Uber, Kaiser exposing full usernames versus Fidelity that mask first six characters to build trust. Recommends usability tools such as screen recording and notes that a basic UX credential can be a 30–40 hour certificate.
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chapters (25)
- 0:00Start
- 7:47Cone of Learning (Edgar Dale) After 2 weeks
- 8:53Mobile User Expectations
- 11:50Mobile Tasks
- 12:07Context of the User
- 14:14Mobile Context Funnel
- 15:23What's the Big Deal About
- 16:07Sensor Provide Context
- 17:57Tasks Suited For Mobile
- 20:19Task Prioritization
- 21:17Basic Usability Concepts
- 24:38Mobile Usability Design
- 29:37Exercise
- 39:58Creating Trust
- 43:25Create Trust - Acknowledgement
- 49:35Web-Mobile Integration
- 50:00Mobile Web-Mobile Native App
- 51:20Evaluation and Testing Criteria
- 52:50Compute/Fill In Values
- 53:52Dropdown Boxes Buttons, and Links
- 54:49Carousels
- 55:01Sorting and Filtering
- 55:45Implementing Search Functions
- 56:50Search Implementation
- 59:14Visibility Images, Animation, Videos, Text
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