Expanding opportunities for games
summary
Mobile game revenue grows: the 10th-ranked title earns 48% more than in 2018 and the 1,000th is +115%, yet top charts calcify (US new-entrant turnover down ~52%). Female monetization tightens—ARPPU gap falls from 33% to 20% and female non-deduped ARPDAU exceeds males by 25%—females buy more regularly (daily buyers +57%) while males show higher first-time-buyer rates (+52%). Median top game gets 47% of revenue from one country; top-10 double by market eight. Device moves pay: full Android support can +100% (top markets) or +312% (rest); tablets users spend up to 8x and PC-enabled users up to 11x. focus on females expand device range proven, probable, potential
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chapters (9)
- 0:00Intro
- 1:24Mobile games growth
- 8:00Male vs female ARPU
- 12:42Male vs female signals
- 18:18Countries
- 25:44Insights
- 27:12International Expansion
- 29:06Growth Opportunities
- 32:07Summary
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