Playtime EMEA 2023
who it's for
product managers, monetization leads, growth managers, liveops managers, mobile game developers, data analysts, pricing strategists
topics
subscriptions versus IAPs; hybrid revenue models; buyer segmentation and timing; pricing experiments in Play Console; localized SKU pricing; plan length benchmarks; social and secondary experiences; user-generated content models; day-1 and day-30 retention metrics; tiered battle passes and SKUs; device expansion (tablet and PC); market concentration and geographic expansion
| title | author | length |
|---|---|---|
| Knowing your buyers | Kristina Narusk | 26m |
Global Play data shows subscriptions >80% in US and Europe while APAC and emerging markets favor one‑off purchases or hybrids; category split is concrete —… | ||
| One price no longer fits all | Tammy Taw | 24m |
Data shows subscriptions account for 40% of transactions but 60% of spend, while IAPs are 60% of transactions and 40% of spend; almost 50% of top apps now… | ||
| Beyond categories: New frontiers for app business growth | Jeni Miles, Antoine Sakho, Roie Shiloah, Rohit Agarwal | 30m |
Thousands of top apps are tagged by product traits and the data shows clear wins: apps with a secondary experience boost engagement while social features drive… | ||
| Strategic pricing for games: enabling revenue growth and price equity | Daniel Pak, Robbie Hopkins | 23m |
Google Play highlights a concrete workflow: use the Play Console pricing experiments tool (launched May) to A/B test localized SKUs, start in a lower-risk… | ||
| Building for the long term: anticipating risks in your game | David Crary, Prapti Ray | 28m |
Four launch archetypes appear (builders, stagnaters, flatliners, tankers) and buyers—not big spenders—drive long-term revenue (97% correlation vs 22% for… | ||
| Expanding opportunities for games | Adam Carpenter | 34m |
Mobile game revenue grows: the 10th-ranked title earns 48% more than in 2018 and the 1,000th is +115%, yet top charts calcify (US new-entrant turnover down… | ||
| nothing matches | ||