What Makes Technology Work
summary
KLM mobile app hides a boarding pass at the gate so boarding pass disappears and TripIt spins forever offline; BMW builds an app to unlock a car people already unlock with keys. A books ecommerce uses scraping and an algorithm to grow to 10,000 books and proves data must drive actions not tables. Azure prototype tricks demos with a prototype faked provisioning. Core rules: pick one job, fake the rest, make APIs first, avoid checkbox UIs, and measure whether the thing actually works.
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chapters (15)
- 0:00Intro
- 12:15Building an ecommerce store
- 16:55Why most startups fail
- 18:39The importance of scalability
- 19:41Checkboxes
- 21:39Charity ecommerce
- 23:34Everything is connected
- 24:29API first
- 25:18Real examples
- 27:45Most important
- 30:12Focus
- 31:24Limited Scope
- 34:09Reaching the Right Customers
- 35:58Building Technology as a Sport
- 37:04A Finishing Example
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