Cross-Cultural Differences and How to Include All Users
summary
Argues that localization must show concrete changes: uses Trompenaars model (built from IBM interviews across 43 countries) to map axes like individualism versus communitarianism and sequential versus synchronic time, shows failures such as eBay 1999 failure in Japan and name-field breakage, cites Carly Howe on first/last name fields, recommends three practices — accept lack of expertise, recruit cultural consultants, and run targeted user studies — and reports real wins like improved ticket conversions for a 60+ audience.
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chapters (8)
- 0:00Start
- 3:01The business impact of localization is high.
- 4:34Accept that you are not the expert. Understand that your experiences are not universal
- 6:22Engage those experts. Involve cultural consultants and members of the communities you intend to serve
- 7:24Culture Patterns, traits, beliefs that are the expression of a particular community.
- 15:53These cultural differences have a huge impact.
- 17:19Culture exists on many scales. From world regions to countries to lifestyle groups to workplaces
- 19:19Inclusion It's more than just countries and
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