Delightful auth experience for social e-commerce Apps
summary
AMOREVINO uses Ory to replace one-size-fits-all login with purpose-based progressive auth that asks for credentials only when needed, improving sign-up completion and retention by making identity useful for personalization. Implementation uses email/SMS verification, device native biometrics (fingerprint/Face ID) and re-authentication for sensitive actions, creating a four-phase auth lifecycle (consume, create, engage, transform/transact) and issuing a 10-minute privileged session to let fingerprint checkout prefill payment and shipping.
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chapters (10)
- 0:00Introduction to presenters
- 0:24Why authentication matters
- 1:52Auth as identity and personalization
- 3:56Guest vs authenticated recommendations
- 5:22Balancing friction in auth flows
- 6:47Purpose-based authentication flow
- 7:55Four authentication phases
- 9:45Biometric checkout demo
- 10:26Requirements for auth experience
- 11:30Q&A
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