Discussing Customer Identity with Mindvalley and Auth0
summary
Mindvalley replaces a DIY OAuth2 stack with Auth0 to create a single source of truth for users across multiple iOS and web apps, using OAuth2, JWTs, social login and machine‑to‑machine tokens. The platform handles spikes from launches and growth from tens of thousands to hundreds of thousands MAUs, removes the need for a dedicated identity team, makes MFA and RBAC easy to add, and reduces bot/login attack risk while letting dev teams ship 3–4 new apps a year without reworking auth.
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chapters (10)
- 0:00Introduction
- 7:43Auth0 and Mindvalley partnership
- 10:51Mindvalley’s identity challenges
- 15:43Ideal identity solution
- 18:57Results after Auth0 implementation
- 22:31Scaling users and growth
- 24:17API management with Auth0
- 26:03Testing and access control
- 28:30Future B2C and B2B growth
- 30:57Q&A
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