Making a Brand Programmable
summary
A company builds a JSON API backed by RavenDB that serves 3,500 drink recipes and 500+ ingredient documents, used by apps and markets after a 50‑team hackathon. The system auto‑generates A3‑printable images from glass and liquid assets and runs an asset server for on‑demand resizing. A code-powered film generator stitches from ~28,000 indexed mixing steps to produce unique how‑to videos, but public access is limited by marketing, CSR and licensing rules.
AI-written summary · about
chapters (8)
- 0:00Intro
- 2:15Who am I
- 3:22Starting point
- 7:30Common denominator
- 8:55Sound data model
- 11:34Absolut Drinks Database
- 14:04Making a Brand Programmable
- 19:27Absolut Drinks Calm
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