Supply chain - Network intelligence and orchestration
summary
Examines how Flipkart applies decision science to make fulfilment networks for a horizontal e‑commerce marketplace more agile and cost‑effective across many product categories (mobile, appliances, books, jewellery, grocery, furniture). Describes a granular, network‑aware orchestration approach—using metrics like lead time, capacity and throughput—to drive service design changes, nodal decisions, demand shaping via service pricing, and supply variability management, plus ecosystem development with vendors, partners and freelancers.
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