From hurdles to highways
summary
GetYourGuide rebuilds a tightly coupled experimentation service into a componentized platform, while running 50 experiments concurrently, forms a dedicated cross‑functional team, and measures success with a new metric called free up experiment days (cumulative days saved by faster analysis). A big‑bang deploy succeeds by running two systems in parallel for 2–3 months, migrating old experiments to the legacy system while new ones start on the new platform, and iterating from direct user feedback to fix missed critical use cases.
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chapters (8)
- 0:00Introduction
- 1:11Scenic routes to Autobahn
- 3:04Challenges ahead
- 5:55Dedicated team setup
- 8:27Measuring success
- 12:38Deep user feedback
- 19:32Smart release strategies
- 23:22Key learnings
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