Why Fast Matters
summary
Shows that shaving 0.3s drives an extra £8.1M per year, turning on gzip cuts bandwidth by 43%, and cutting load times 80% yields an 80% jump in organic traffic. Demonstrates tooling and practices: use Charles proxy to simulate 2G, measure with Google Analytics, WebPageTest and SpeedCurve, test on a Moto G4, identify and remove slow third‑party tags and A/B tooling (first paint drops from 2.1s to 0.8s).
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chapters (9)
- 0:00Start
- 16:07HOW FAST IS FAST ENOUGH?
- 18:59UNDERSTAND THE PROBLEM
- 23:30THERE'S NO REPLACEMENT FOR REAL DEVICES
- 24:59BUILD UP AN IDEA OF REALISTIC CONDITIONS
- 25:17KNOW WHAT'S GOING ON
- 32:21IDENTIFYING THIRD PARTIES
- 35:07MEASURE EVERYTHING
- 42:16BUDGETING
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