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summary
Built a native App Store Connect client called Helm that launches in 2024 and reaches over 12,000 developers, replaces repetitive localization work by cutting ~13 minutes of per-release copy‑pasting to a single‑click localization that takes under 11 seconds, and ships 12 major features plus a redesign while the creators juggle roles at RevenueCat. Tooling and workflow: Xcode, Linear, a custom diagnostic helper called Helm Harbor, Swift packages and a beta chat for early feedback.
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chapters (18)
- 0:00Introduction
- 1:27Designer to developer journey
- 3:34First app and Swift
- 5:00Meeting Paul and Helm
- 7:09App Store Connect pain points
- 9:14Helm beta launch and review
- 11:42Localization automation
- 13:27Sponsoring AV Swift
- 14:09Joining RevenueCat
- 15:35Team roles and dynamics
- 17:20Helm dev tools
- 19:06Accountability and workload
- 20:30Small teams great software
- 21:34Focus and passion
- 22:58Shared stress and celebration
- 25:25Paul on collaboration
- 26:30Call to collaborate Helm Passport
- 27:33Meet fellow developers
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