Scaling Design
summary
Deliveroo runs across 12 countries and 150+ cities and reports ~650% growth in 2016, so design organizes into consumer, restaurant and rider product teams, with a central delivery squad owning rider apps, ops and automation. Design uses regular critiques, weekly leadership showcases, travel-based user research, data scientists and a design system to speed work, quarterly offsites to align a growing team (about 17 designers) and hiring that prioritizes intellectual humility.
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chapters (8)
- 0:00Introduction and context
- 3:20Team growth and challenges
- 7:18When to scale design
- 10:04Understanding user problems
- 13:18Designing for global users
- 15:05Design-led company culture
- 16:30Sustaining design quality at scale
- 21:33Future of design responsibility
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