Managing Misaligned Stakeholders
summary
Claims that internal groups have predictable selection biases and that prioritization works better if capacity is divided into a small number of buckets rather than item-by-item. Recommends a pie slices portfolio (roughly half of engineering on customer-facing features, a sizable slice for infrastructure, a tiny validation slice), hard limits like 45 story points per week for bugs, and a magic bullet token worth one engineer week per quarter for sales; PMs must do ≥1 customer interview/week. Using these tools at exec level proves which fast requests actually drive revenue and reduces roadmap hijacks.
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chapters (14)
- 0:00Start
- 0:59Opening Thoughts
- 4:10Prioritizing Within Buckets
- 6:52Software Investment Portfolio
- 10:46Sales Wants...
- 13:22Marketing Wants...
- 15:04Support Wants...
- 16:14Engineering Wants...
- 17:22Executives Want...
- 20:08Stakeholders Push for Larger Slices
- 24:32What To Do?
- 26:10With Enterprise Sales: Magic Bullet
- 27:17Product WIP (Work In Progress)
- 28:01Takeaways Product managers are students of human behavior
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