Pedram Abrari | Google Next 2017
summary
Pramata digitizes customer contracts at scale, extracts decision‑critical fields, and merges CRM, billing and MDM data to create a unified record and apply machine learning — digitize customer contracts, layer intelligence. Real customers uncover millions of dollars in previously lost revenue after deployment. Talk contrasts horizontal vs vertical scaling, warns of surprise cloud bills from poor architecture, and argues for using managed services (e.g. AWS RDS, Google Cloud SQL) for SLA, security and ongoing performance gains.
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chapters (10)
- 0:00Intro
- 0:55What does Pedram do
- 1:52Digital transformation
- 4:08Scaling
- 6:43Hidden costs
- 9:46Lockin
- 12:57Empathy for enterprises
- 14:29Pricing
- 15:16Googles Architecture
- 18:16Machine Learning
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