Mobile Games in Retail: The ARENA Case
summary
Presentation describes a retail gamification project called ARENA developed by Art Nation Loyalty for ATB-market: a full game universe with a mobile app, over 90 unique characters and 500+ levels, built to drive customer engagement and interactive content consumption. The project reached a 3+ million fan community, 45k+ positive reviews, delivered measurable business results in Ukraine, and was later deployed in Kazakhstan (Magnum) and Georgia (2 Nabiji).
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chapters (9)
- 0:00Introduction
- 1:32Art Nation experience
- 3:20Mobile games for loyalty
- 6:12Arena project history
- 8:34Arena game results
- 11:23Game mechanics and merch
- 15:53Consumer habit changes
- 18:30Ukrainian retail outlook
- 23:12Future plans
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