Bridging the gap between developers and creators
summary
A practical playbook for developer‑creator deals that names tradeoffs not platitudes: contact creators when the product is ready unless exclusivity or co‑development makes early access useful, prioritize free to play titles with replayability and minimal in‑game ads, and measure results by downloads and revenue from creator campaigns. Cites programs like Epic 10% revenue share and Frogmind 30‑day net‑share, warns big launches (Apex Legends creator roadshows) require big budgets, and notes a creator with 4 million YouTube subscribers as a case study of sustained partnerships.
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chapters (5)
- 0:00Start
- 13:17Contacting a Content Creator
- 15:14100 000 Subscribers on Youtube
- 27:25The Supercell Creators Program
- 31:00Candy Crush
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