Designing futures panel
summary
Argument: endings are a neglected design problem with measurable effects — a concrete example is 7-year warranty doubled market share at Kia, off-boarding can turn churn into larger contracts, and poor exits destroy loyalty. Technical claim: sunsetting AI is expensive because systems intermix and create comprehension debt — up to 40% of product written by AI, so unraveling it pops dependencies everywhere. Case studies include Monument Valley and practical frameworks are on the speaker's website.
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chapters (24)
- 0:00Avoiding talk of endings
- 1:13Product endings lack
- 2:13Career shift to endings
- 3:16Endings reshape perception
- 4:18Well-managed service ending
- 5:42Endings as ROI
- 8:55Innovation effort
- 10:19Sunsetting AI costs
- 12:05Off-boarding importance
- 13:54Customer exit innovation
- 14:35Endings vs new beginnings
- 17:43Good endings bring customers
- 18:26Overcoming management resistance
- 19:30Endings in startup velocity
- 20:32Finland innovates differently
- 23:24Economic systems and endings
- 24:29Google’s service endings
- 26:33Comfort in innovation
- 29:03Stop killing games
- 31:50EU legislative endings
- 34:40Endings in development
- 35:44History for innovation
- 38:15AI tokens transferability
- 39:42Closing remarks
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