Selling Front-End
summary
A WordPress agency explains why selling front-end is about value not tech jargon, shows a wall of real tools (React, Sass, Webpack, Babel) as noise, and presents we make websites as a tested language swap that wins clients. Ten concrete topics cover pricing models (day rate, retainers, fixed bids), hard lessons from losing five big pitches in a row, and operational rules: accessibility from day one, performance as default, and always be communicating with measurable examples and rewrites.
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chapters (18)
- 0:00Intro
- 1:08Why we are here
- 3:02Intermission
- 5:28Find the true value in what you do
- 6:40Use nontechnical words
- 8:20Who are you selling to
- 10:47Improve your language
- 13:02Offer value without buzzwords
- 14:06Examples of buzzwords
- 14:41HTML5 CSS3
- 16:35Modern Web Standards
- 18:51Business Cards
- 23:17Be a Trusted Partner
- 24:10The Guy in the Chair
- 26:02Always Be Closing
- 27:07Sales Call
- 28:01Pricing
- 30:49Mindset
