Approaches to Improving Notification Opt-In Rates
summary
Addresses Android 13’s move to default notifications off, which reduced install-time opt‑ins. Describes splitting notifications into channels and lowering importance for non‑urgent channels, plus implementing an in‑app pre‑permission dialog (video, remote config) shown to users of the breaking‑news section; an A/B test on paying users showed 6.57% for variant A vs 5.94% for B (target 5%), so variant A was rolled out.
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chapters (9)
- 0:00Introduction
- 1:28Opt-in challenges
- 3:17Reducing opt-outs
- 11:36Channel and priority
- 18:20Wording and open rates
- 19:06Encouraging opt-ins
- 26:15Behavior-based promotion
- 36:43A/B test results
- 40:21Summary
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