The New New Social Networks-Creating Community-Powered Brands

on YouTube ↗23m

" summary

Claims that branded hubs beat generic social feeds: a SaaS called Mighty Networks builds deep interest communities with features like members-near-me, mobile notifications and topic grouping. A nonprofit, Beyond Type 1, runs its network across 160 countries, uses the hub plus Facebook/Instagram, and reports real-world meetups, 114 people tattooing the logo, and rapid engagement since launch last year. Platform scale: ~60,000 Mighty Networks instances; business model: paid SaaS for community owners aiming for a cult brand.

AI-written summary · about

" chapters (9)

1. 0:00Building brands in social media
2. 1:10Community-powered brands
3. 3:57Beyond Type 1 nonprofit
4. 7:08Facebook groups for cult brands
5. 11:02Toolbox for online community
6. 15:55Ning lessons and expectations
7. 18:04Mighty Networks monetization
8. 19:27Advice for new brands
9. 21:53Brand loyalty and tattoos

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