The Intuitive Power of Spatial Content
summary
Claim that tapping subconscious intuition makes spatial experiences 183,000 times more powerful than typical communications, citing an MIT framing that conscious intake is ~60 bits/sec while subconscious capacity is vastly larger. Examples: an onboarding platform called The Uber verse that scales presence and impact through giant avatars and reactive objects; a sports fan locker room that conveys belonging and merchandise access; a luxury concept that digitally reimagines Place Vendôme with hundreds of meters of white silk to embed craft and commerce.
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chapters (10)
- 0:00Spatial experiences and intuition
- 1:09Power of spatial experiences
- 2:35Brain capacity and absorption
- 3:58Spatial experiences in education
- 5:42Psychology of immersive experiences
- 7:12Uberverse employer branding
- 9:18Immersive sports fan experiences
- 10:01Luxury and commerce in spatial
- 11:25Intentional design in spatial
- 12:28Closing remarks
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