Analytic Trackers in 2021 — How to Please Everyone
summary
Presentation examines analytics trackers in 2021, reviewing different tracking technologies and the challenges of satisfying multiple stakeholders. It covers how to balance technical implementations (trackers) with privacy, compliance and product needs, and practical approaches to make tracking acceptable for teams, users and regulators.
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chapters (11)
- 0:00Introduction
- 2:10Analytic tracker basics
- 5:01Custom tracker pros/cons
- 7:35Tracker architecture
- 9:24Page data collection
- 14:05Sending data to server
- 23:21User identification
- 27:17Tracker client delivery
- 31:40Implementation tips
- 34:09Delivery problems
- 41:02Summary & Q&A
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