Motional Intelligence: How Animation Brings Product to Life
summary
This talk explains how animation is used as a design tool to guide users, communicate information hierarchy, direct attention through interactions, and add personality to a brand. It discusses practical uses of motion in product interfaces to keep focus on important elements, educate users about structure, and create delightful experiences.
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chapters (9)
- 0:00Opening
- 0:17Emotional Intelligence
- 3:57The Importance of Animations
- 6:57Information Hierarchy
- 7:42Horizontal and Vertical Navigation
- 9:44Brand Expression
- 11:18Iconography
- 12:46Status
- 18:44Immersion
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