The Evolving Design Leader
summary
Claims a practical roadmap for advancing from manager to director to VP with concrete time splits (managers spend ~two‑thirds managing down, directors split roughly evenly, VPs spend ~30% managing up), uses org charts and a four‑archetype framework, calls out explosive scale like 350 to 800 designers and the resulting Peter Principle, and prescribes roles and tools—design architect, principal ICs, DPMs, Ops, team charters, UX metrics—to restore coordination and actually make vision translate into delivered work.
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chapters (12)
- 0:00Introduction and context
- 2:04The evolving design leader
- 7:49Leadership frameworks
- 11:03The design manager role
- 12:53The design director role
- 15:16The design executive role
- 17:53Challenges and balancing
- 20:24Executive responsibilities
- 24:10Team-based leadership
- 28:32Mid-level support structure
- 30:04Embracing change and impact
- 31:53Q&A and closing thoughts
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