Fostering Cross Functional Collaboration
summary
Research uses GoPros and sketching in field trips to capture real behavior; insights (600+ notes) get synthesized into problems ranked by impact versus effort and turned into quick wins and longer exploratory work. Built an airport kiosk at Pearson with placement constraints that still proved useful and scaled after exec buy-in. Teams embed an accessibility designer on each team, run design sprints, Crazy Eights and bug bashes, and require staff to drive and courier to feel real-world friction — outcomes: more cross-team buy-in and wider rollout.
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chapters (17)
- 0:00Introduction
- 1:53Cross-team collaboration activities
- 4:25Business vs product vision
- 6:58Design principles for physical experiences
- 9:27Accessibility feedback capture
- 11:11Prioritizing user problems
- 13:35Permission backfires
- 16:25Design positioning
- 18:56Engaging non-designers
- 20:22Driver partner empathy
- 21:24Tough performance conversations
- 24:22UX strategy pitfalls
- 26:34Physical space design challenges
- 28:12Scheduling with executives
- 31:04Marketing buy-in
- 33:21First-principles decisions
- 35:26Closing & next steps
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