Steve Sobel, Databricks | Databricks Data + AI Summit 2023
summary
Databricks claims it powers personalization for Max, Conde Nast, Comcast X1—voice and recommendation flows run on Databricks and feed real-time experiences like abandoned-cart nudges and “have you finished this” prompts. The platform focuses on first-party data and life beyond cookies as Google phases them out, and it surfaces interoperability by linking to CDP and clean-room partners: Twilio Segment, Snowplow, Rudder Stack, Braise, Habu. The summit reports ~12,000 onsite and ~75,000 online attendees.
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chapters (6)
- 0:00Introduction to Data Summit
- 1:32Industry transformation
- 3:13AI in media and retail
- 4:39Real-time user experiences
- 6:19Data privacy and marketing
- 8:06Ecosystem and partnerships
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