User testing on any budget
summary
Argues user testing is practical even with almost no budget and shows concrete techniques: a video‑call prototype that fails because users assume they initiated the call (green accept call button confusion), cheap methods like printed title‑intro fold‑and‑ask and first‑click tests, tools named include Treejack and QuickTime screen recording, the rationale behind five users and a cited 4273 Norwegians study, plus a field run that recruits 12 people in two hours using cinnamon buns.
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chapters (14)
- 0:00Intro
- 2:36Medusa
- 5:08Hamburger icon
- 6:58ringtone
- 8:32User testing vs experts
- 10:55Why 5 is enough
- 14:32What is user testing
- 17:46moderating
- 25:01observing
- 29:32techniques
- 32:01treejack
- 34:26first click tests
- 39:17cut corners
- 45:48user testing for students
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