Occupy the Space: A grassroots guide to engineering (and product) strategy when none exists
summary
When there is literally no product or engineering strategy, the recommendation is to occupy the space: diagnose the root causes, define a guiding policy, and drive coherent actions with feedback loops. Practical tactics are draft share decide (small drafting group, staged sharing, then decide), recruit influential staff-plus engineers early, and appoint dedicated liaisons to win dependent teams’ buy-in. Be prepared to accept that credit may shift as the messy gap becomes attractive.
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chapters (10)
- 0:00Introduction
- 2:51Recognizing the absence of strategy
- 8:54What strategy is
- 12:28Occupy the space
- 18:22Drafting strategy
- 23:38Staff-plus engineers
- 26:07Liaisons for alignment
- 31:29Credit and ownership
- 34:37Summary
- 35:42Q&A
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