Beyond SEO: Optimizing Your Web Content for the Age of AI
summary
Argues that traditional SEO no longer guarantees AI visibility and defines Generative Engine Optimization (GEO) with five differences from SEO, then gives a hands‑on path: three pillars (semantic HTML, explicit content formatting, structured data), a live Astro component walkthrough converting a page, and copy‑paste JSON-LD BlogPosting/FAQPage/Person snippets. Shows how to measure success by querying AI for citation frequency, using Google’s Rich Results Test, and tracking a new conversational reach metric, and recommends auditing one page and adding schemas within a week.
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chapters (9)
- 0:00Introduction
- 1:12Generative Engine Optimization
- 7:34Traditional SEO limits
- 11:48AI search voice results
- 14:21AI content pillars
- 18:08Structured data markup
- 20:38Crawlers read content
- 22:29Accessibility foundation
- 23:55Immediate steps
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