Computational Propaganda - How Algorithms Influence our Decisions
summary
Shows how Facebook’s ad engine really works: 1.6 billion daily users, $55 billion 2018 revenue, and precise targeting by age, likes and behaviour. Describes a Cambridge Analytica quiz that harvests 90 million profiles and infers Big Five personality traits, then serves psychographic ads to sway votes (Vote Leave / Brexit examples). Gives concrete odds, data flows, and real ads and claims, and shows that the campaign’s targeting strategy actually reached voters.
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chapters (11)
- 0:00Intro
- 5:22Targeting
- 8:40Facebook
- 9:21Brexit
- 11:02Data Harvesting
- 13:11Cambridge Analytics
- 14:47Results
- 15:48Facebook pages
- 18:01Cambridge Analytical
- 20:10How it works
- 22:35Recap
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