The Space Between
summary
Argues that attention to intermediary states measurably improves experience: replacing progress bars with skeleton screens reduces perceived slowness (Polar/Facebook examples), inserting explanatory steps wins user trust even when 34 seconds slower (Travelocity study), and tiny latency changes move revenue — Amazon/Walmart show ~1% per 100 ms, Yahoo 9% per 400 ms. Recommends using transitions plus browser features like navigation transitions and service workers, and sometimes adding small artificial delay (H&R Block) to reduce anxiety and teach interactions.
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chapters (12)
- 0:00Intro
- 2:36I love cartoons
- 3:42Looney Tunes
- 4:40Disney vs Looney Tunes
- 5:53Sketches
- 6:21Storyboard
- 7:35Animation
- 8:47Chuck Jones
- 11:17Progress Bars
- 14:33New Tab Animation
- 20:15Value
- 31:45Performance vs Experience
