The Working Backwards method for startups
summary
A presentation on Amazon’s Working Backwards product-development method, showing how the company used it to create services like Prime, Kindle, Echo/Alexa, Go and AWS. It explains the Working Backwards process and how founders or product teams—whether from business or technical backgrounds—can apply its steps to design, evolve, and accelerate growth in their startups.
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chapters (10)
- 0:00Introduction
- 1:08Customer obsession
- 8:57Amazon’s leadership
- 11:46Invent and simplify
- 14:12Action over analysis
- 16:16Innovation mechanisms
- 19:51Working Backwards
- 23:48Autonomous teams
- 26:36Learning from failures
- 28:20Embrace failure
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