Interview with Arvin Khamseh
summary
Claims an empirical marketing approach that actually sold an early Italian collection sold out in a week by running paid ads ran ads directly to marketplace pages before platforms restricted that tactic. Argues web3 adoption hides behind UX rather than labels, cites platform moves like 3 million active wallets on Reddit and big-chain investment such as $3 billion R&D on Hedera. Notes blue-chip collections are down ~70% but some brand drops raise floors, and paid-ad plus advisor choices shape outcomes.
AI-written summary · about
chapters (11)
- 0:00Arvind Kavesh and Sold Out NFTs
- 1:03Soccer cards to NFTs and psychology
- 2:54Accountability in Web3 branding
- 4:18Sold Out NFTs marketing
- 5:41NFTs beyond hype distrust
- 7:31Bear market cycles opportunities
- 9:15Institutional hesitation risks
- 10:40Brands testing Web3 AR
- 11:41Brands entering Web3 steps
- 13:45Community NFT strategy
- 14:25AIBC Summit insights
related talks
26mHow To Market Web3 For Broader Audiences & Young Generations
13mInterview with Caio Barbosa
13mThe Relevance of Web3 for Building Love Brands in the Experience Age
30mFrom Pixels to Narratives: Exploring the Impact of Storytelling and Community on Web3
48mOnboarding the next billion users with blockchain marketing
36mPlatforms and Cultural Aggregation
21mPaving the Way for Adoption of NFTs to the Mainstream
08mBlockchain and the economy of online information