GTM Is You
summary
Evil Martians' product market fit compass claims a formula from analysis of 37 devtools and finds 9 out of 10 startups with product signal stronger than revenue, so distribution—not product—needs fixing. Concrete tactics that move numbers: SF networking, banners and billboards, hosted user events, early distribution, and examples from PlanetScale, Sentry, TypeSense and Supabase. Emphasis is on personal brand as the moat and on founder-led sales amplified by AI.
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chapters (11)
- 0:00Introduction
- 1:05Go-to-market is you in 2026
- 2:31Product-market fit challenges
- 3:36Five go-to-market steps
- 5:01Why San Francisco remains critical for startups
- 6:01Signaling through banners
- 7:26Event strategies for dev tools
- 8:52Embracing failure in marketing
- 9:55Personal brand as moat
- 11:23Founder-led sales
- 12:09Leveraging quirks
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