Innovation Is A Wicked Problem
summary
Innovation is a wicked problem, not a linear pipeline: large firms get shackled to shrinking business model life cycles (Nokia peaks in 2007) and can’t pick winners on day one. Uses and criticizes Lean Startup, design thinking and agile, and replaces stepwise recipes with a pragmatic scorecard built at Pearson/Strategyzer that benchmarks desirability feasibility viability adaptability across teams. Coaches meet teams where they are, track evidence for what we still don't know, and drive experiments via the Lean Product Lifecycle.
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chapters (12)
- 0:00Introduction
- 2:35Complacency
- 3:30Life Cycle
- 5:35Linear Processes
- 7:48Innovation is nonlinear
- 10:30The brutality of Lean Startup culture
- 13:26The leading product life cycle
- 17:05Lean Startup is a scientific process
- 22:18How to think about innovation
- 26:12How to benchmark
- 29:12The nonlinear process
- 32:19The scorecard
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