Launch Server-Side is Great, but What if it Could...
summary
Evolytics announces it released the first third‑party Launch Server‑Side extension and demonstrates building one that sends hits to Google Analytics using the Cloud Connector for Google Analytics and the Measurement Protocol API. The talk shows development tooling — Reactor Scaffold, sandbox testing, packager and uploader — and explains components: conditions, data elements, actions and library/view modules. Count of extensions is five server‑side versus about 120 client‑side, server calls incur volume charges, and a client/server SHA-256 data element (plus UUID) ships soon.
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chapters (7)
- 0:00Introduction and overview
- 3:30Server-side Launch basics
- 7:45Extensions in Launch
- 12:15Why create an extension
- 15:25Building a server-side extension
- 21:22Product announcement teaser
- 23:26Closing and Q&A
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