Collaborative paths to privacy enhancing advertising
summary
Argues that data‑driven advertising can survive with stronger safeguards and gives concrete policy and tech steps: cites 20 US states with privacy laws, California AB566 requiring GPC in browsers, PADFA and DOJ cross‑border limits, and NAI adding a 2026 audit requirement; recommends differential privacy, trusted execution environments, and multi‑party computation layered for measurement use cases; points to clean rooms that publish epsilon values and attestation as proof, NAI’s GPC browser extension, and an enforcement example against Tractor Supply.
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chapters (11)
- 0:00Introduction of speakers
- 1:47Our shared belief in data-driven ads
- 3:34Policy landscape in the US
- 7:07State-level privacy laws
- 10:17Global privacy trends
- 16:16Understanding privacy-enhancing tech
- 19:44Popular PETs in digital ads
- 24:24W3C’s privacy-preserving attribution
- 26:10Balancing privacy and ad funding
- 28:16Enforcing data responsibility
- 32:50Q&A on GPC signal enforcement
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