Future Trends in Privacy Preserving Technologies
summary
Lists seven ethical principles for AI and privacy including bias avoidance, safety testing, human oversight and privacy by design and asserts they guide decisions rather than legal paperwork. Argues ad targeting needs an alternative to the current messy cookie consent regime and flags widespread user frustration. Notes a shift in international transfers by highlighting adequacy with Japan as a reciprocal, trade-linked model and announces new standard contractual clauses being made available via Google Cloud to reduce legal uncertainty.
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chapters (5)
- 0:00Introduction
- 1:04Ethical principles
- 4:53Privacy challenges in ads
- 8:03Data transfers and adequacy
- 11:53Legal certainty outlook
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