Evolution of Deep Linking
summary
Chronicles the move from custom URI schemes to Apple Universal Links (iOS 9) and the practical hacks needed to make deferred deep linking work across Facebook WeChat and Twitter, shows a working Branch system that uses cookie snapshotting fingerprinting and a now-partially-broken memory match in iOS 11 to stitch install-to-open context, reports 60% vs 11% retention for native vs web flows, claims network-level benefits across 27,000 apps, and offers hosted asset files and free core deep-linking tools.
AI-written summary · about
chapters (14)
- 0:00Start
- 0:23About Me
- 2:47Potential Solutions
- 3:36What are URI schemes?
- 5:45Web Redirecting Solution
- 6:30Universal Links in iOS 9
- 8:05Apple-App-Site-Association
- 13:46Deferred Deep Linking
- 13:59Passing Metadata
- 14:24Branch Deep links
- 15:09Snapshotting
- 17:34Method 2: SFSafariViewController
- 18:09Memory Based Matching
- 19:53Integrating Branch
related talks
18mThe mobile-first strategies every startup needs to know
20mDesigning Great Progressive Web Apps
43mFacebook Instant Articles, Google AMP, and Apple News: Why Do You Even Have A Website Anymore?
31mSpeed Panel: The Death of IDFA & Cookies - Your Monetisation is at Risk
44mEarly Learnings for Early Hints at Shopify
55mReckoning: Frontend's Lost Decade
53mBreaking Limits on Mobile HTML5
31mBreaking the Limits of PWAs with JavaScript APIs